OUR VIEWS

EPG Health leverages over 20 years of helping global healthcare companies to reach, engage and measure HCP audiences internationally. In a series of articles, our senior team members share insight and advice.

TWO DECADES OF DIGITAL: THE CHANGING HABITS OF PHARMA AND HCPS

When Chris Cooper of EPG Health launched his ‘European Prescriber Guide’ software twenty years ago, he was among a select few taking digital in pharma seriously. Since then he has seen the industry slowly come to embrace every aspect of digital. He tells pharmaphorum how pharma can learn from the past to enter an innovative future.

A GUIDE TO CREATING POWERFUL MEDICAL CONTENT IN THE #DIGITAL AGE

The world is experiencing a medical revolution with the development of targeted precision medicines. How do we make it easier for HCPs to learn about these online? Mario Monella, who heads up the Scientific Services department at EPG Health, outlines his approach to creating powerful medical content in the digital age.

HOW PHARMA CAN NAVIGATE BOTH THE OPPORTUNITIES AND CHALLENGES FOR DIGITAL HCP ENGAGEMENT DURING COVID-19 AND BEYOND

EPG Health’s Commercial Director, Allen Wellings, reflects on how HCP communications have changed perhaps forever and where pharma should focus efforts to adapt in the digital space.

THE POWER OF 'MEANINGFUL'​ HCP WEBSITE KPIS AND METRICS FOR PHARMA MARKETERS

While pharma marketers are confident their portals will gain traction, EPG Health’s Marketing Director Michelle Kelly sheds some light on the struggles of pharma, and how introducing the right KPIs and metrics will lead to more meaningful engagement and insight.

CUTTING THROUGH THE NOISE FOR HCPS

Getting information to time-poor HCPs is difficult – even if they want to find it. Ian Daley (Chief Digital Officer) and Jonathan Macdonald (Chief Operations Officer) from EPG Health explain how pharma can take cues from digital publishing and companies like Amazon to make sure their messages get heard.

 

To find out more, or reach out to an individual team member please contact us.