CUTTING THROUGH THE NOISE FOR HCPS

Interviewees: Jonathan Macdonald, (Chief Operations Officer) and Ian Daley (Chief Digital Officer) of EPG Health

In a world producing more content than ever before, getting information to time-poor HCPs can be incredibly difficult – even if they want to find it. Ian Daley and Jonathan Macdonald from EPG Health tell us how pharma can take cues from digital publishing and companies like Amazon to make sure their messages get heard.

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ABOUT THE INTERVIEWEES
 

Jonathan Macdonald - Chief Operations Officer at EPG Health 

Since joining in 2018 he is responsible for aligning commercial, scientific and digital operations. With over 15 years’ experience in the pharma and medical device sector,  he has specialised in sales excellence, marketing, CRM and data solutions, product launches and lifecycle management, leading several organisations in their optimisation of multichannel approaches when engaging with HCPs.

 

Ian Daley - Chief Digital Officer at EPG Health 

Ian is responsible for driving digital strategy by shaping and implementing and multi-year transformation roadmap to grow HCP audience and deliver online personalised learning experiences for them. Prior to joining in 2017, Ian worked as a ‘commercial technologist’ within the publishing industry, defining ‘build for the future’ initiatives for the Daily Mail Group, Pearson and Financial Times.

 

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