TWO DECADES OF DIGITAL: THE CHANGING HABITS OF PHARMA AND HCPS

Interviewee: Chris Cooper, Founder and CEO at EPG Health 

When Chris Cooper, CEO of EPG Health launched his ‘European Prescriber Guide’ software twenty years ago, he was among a few taking digital in pharma seriously. Since then he has seen the industry slowly come to embrace every aspect of digital. He talks to pharmaphorum about how pharma can learn from the past to enter an innovative future.

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ABOUT THE INTERVIEWEE
 

Chris Cooper - Founder and CEO at EPG Health 

Chris has 30 years’ experience in ‘digital’, 20 of which are in the health sector. In that time he has grown a digital business and led the evolution of its medical website for healthcare professionals, including the technology, content, commercial offering and people. He has been a consultant to Pharma, workshop leader and advisory board member on digital marketing. 

 

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