EXTENDING THE ONLINE AND OFFLINE AUDIENCE REACH AND LIFESPAN FOR KEY CONTENT
Our client wanted to build a multichannel education programme designed to raise awareness of a treatment providing rapid symptom control for a poorly-understood condition with no known cause or cure.
Objectives
Grow, nurture and maintain HCP engagement before, during and after scientific meetings
Create and repurpose valuable and engaging clinical content
Extend the exposure to materials via multiple channels
Download the case study to find how this project has grown to include integrated channels and content types, working together to deliver a multichannel customer experience for sustained educational engagement.
