The Development of a User-Centric Website for HCPs
In 2020, a time of unprecedented demand for online access to medical information, EPG Health launched Medthority, a new global medical website for healthcare professionals (HCPs).
Replacing EPG Health’s long standing website epgonline.org, Medthority is personalised for HCPs and tailored for pharma, delivering a more user-centric design and advanced engagement opportunity.
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Based on market research with all stakeholders, and partnering with Episerver, a Gartner leading tech provider specialising in AI enabled personalisation, EPG Health developed a website to provide:
- Intuitive content discovery for HCPs
- More meaningful HCP engagement
- Journeys through Key Educational Messages
- Behavioural targeting and insight
Within just weeks of launch, the website was delivering an uplift in digital engagement aligned to objectives for increased reach, deeper engagement, and greater value for HCPs.
See how Medthority creates personalised touchpoints, journeys and KPIs aligned to Key Educational Messages and customer personas.