PHARMACEUTICAL INDUSTRY REPORTS

RESEARCH REPORTS PRODUCED INDEPENDENTLY BY EPG HEALTH

Via the global Medthority community, we are fortunate to be able to collect valuable insights into the mindsets and behaviours of healthcare professionals (HCPs) and pharmaceutical industry professionals. In the interests of advancing health engagement, EPG Health is pleased to share this knowledge with you via free detailed reports and whitepapers. Our wealth of research helps shape Medthority and the solutions we provide.

Struggling to achieve or demonstrate value for your HCP website? You’re not alone. Creating and measuring value in a congested online content space is a challenge. Our whitepaper (April 2020) shares data, real-world insights and best practice guidance to help you achieve valuable user journeys, content, multichannel integration and KPIs/metrics, all aligned to key educational messages and objectives.

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Medical websites perform a crucial role for healthcare professionals (HCPs) and pharmaceutical companies alike. Opportunities, demands, behaviour and challenges are evolving in relation to the provision and consumption of digital resources that support HCPs in clinical practice. This free 115 page report, published in 2019, is based on surveys conducted with HCPs and the pharma industry. It provides a wealth of insight to inform decisions related to HCP support and engagement.

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of HCPs visit independent websites weekly

of pharma do not have good knowledge of HCP web initiatives elsewhere in their business

of pharma devote just 10% of their HCP communications budget to web/online activities

of HCPs report high demand for downloadable clinical content

of pharma measure whether their HCP websites activities result in behaviour change

of pharma state multichannel integration as a challenge in relation to HCP websites

The what, where, when and how of evolving healthcare professional demand and pharmaceutical industry supply. Conducted in May 2017, the study investigates the need for live, virtual and on-demand events. Download the 80 page report for free

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of HCPs always or usually investigate virtual/online access to meetings

of HCPs agree that scientific meetings are the most important way for them to receive new information

of Pharma respondents have high focus on dissemination of info beyond the onsite event

of HCPs expect their online attendance to increase in the coming 12 months

of HCPs want to access meetings online

of Pharma respondents want to support more online access for meetings

EPG Health runs in-house tutorials and workshops to share insights from our research into HCP digital engagement. To find out more, please contact us.