PHARMACEUTICAL INDUSTRY REPORTS

RESEARCH REPORTS PRODUCED INDEPENDENTLY BY EPG HEALTH

Via the global Medthority community, we are fortunate to be able to collect valuable insights into the mindsets and behaviours of healthcare professionals (HCPs) and pharmaceutical industry professionals. In the interests of advancing health engagement, EPG Health is pleased to share this knowledge with you via free detailed reports and whitepapers. Our wealth of research helps shape epgonline.org and the solutions we provide.

Struggling to achieve or demonstrate value for your HCP website? You’re not alone. Creating and measuring value in a congested online content space is a challenge. Our whitepaper (April 2020) shares data, real world insights and best practice guidance to help you achieve valuable user journeys, content, multichannel integration and KPIs/metrics, all aligned to key educational messages and objectives.

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Medical websites perform a crucial role for healthcare professionals (HCPs) and pharmaceutical companies alike. Opportunities, demands, behaviour and challenges are evolving in relation to the provision and consumption of digital resources that support HCPs in clinical practice. This free 115 page report, published in 2019, is based on surveys conducted with HCPs and the pharma industry. It provides a wealth of insight to inform decisions related to HCP support and engagement.

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of HCPs visit independent websites weekly

of pharma devote just 10% of their HCP communications budget to web/online activities

in 2 HCPs think pharma should focus primarily on being transparent in order to gain their trust

of pharma measure whether their HCP websites activities result in behaviour change

of HCPs report high demand for downloadable clinical content

of pharma do not have good knowledge of HCP web initiatives elsewhere in their business

The what, where, when and how of evolving healthcare professional demand and pharmaceutical industry supply. Conducted in May 2017, the study investigates the need for live, virtual and on-demand events. Download the 80 page report for free

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of HCPs always or usually investigate virtual/online access to meetings

of HCPs agree that scientific meetings are the most important way for them to receive new information

of Pharma respondents have high focus on dissemination of info beyond the onsite event

of Pharma respondents want to support more online access for meetings

of HCPs expect their online attendance to increase in the coming 12 months

of HCPs want to access meetings online

The what, where, when and how of reaching your audience in the digital age. This 50-page research report is based on an independent study conducted with 216 HCP and 137 Industry respondents in July /August 2015. It provides insight into the types of medical content HCPs are demanding, where and how they want to access to this content, and whether industry is meeting these demands.

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HCPs value pharma reps

HCPs consider viewing by specialty important

HCPs access independent educational websites weekly

HCPs consider downloading as a PDF important

HCPs want better access to drug detail aids

HCPs value professional social networks

EPG Health runs in-house tutorials and workshops to share insights from our research into HCP digital engagement. To find out more, please contact us.