HCP ENGAGEMENT
This 50-page research report is based on an independent study conducted from July – August 2015 by EPG Health, publisher of Medthority (the website for healthcare professionals).
The study includes two sample groups, 216 healthcare professionals (HCPs) and 137 pharmaceutical industry professionals (66 pharmaceutical professionals and 71 service providers). It provides insight into the types of medical content HCPs are demanding, where and how they want to access to this content, and whether industry is meeting these demands.
This FREE report is important to the pharmaceutical industry because it may support decisions related to: