WHITEPAPER: ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

DEVELOP THE ART OF DELIVERING VALUABLE HCP JOURNEYS ALIGNED TO YOUR KEY MESSAGES

Published 01 Apr 2020

Healthcare professionals (HCPs) rate websites their number one source of information in clinical practice. However, it has never been harder for pharma to achieve meaningful HCP engagement online. 100% of pharma survey respondents told us that providing real value online is a challenge. 

Done badly, digital engagement will drain resources and cost trust. Done right, it will achieve a behaviour changing customer experience, and the ability to measure your success. Learn how to do it right! Download our whitepaper.

As the publisher of a successful independent website for HCPs, we share data, real-world insights and best practice guidance to help you improve HCP experience with your digital content and achieve results aligned to educational objectives. 

DOWNLOAD THE FULL WHITEPAPER

CHAPTERS 1 & 2

What you need to know

  • Create better communication, not more
  • Technology alone is not the solution
  • What does success look like?
  • Define first, build later
  • CHAPTERS 3 & 4

    What you need to know

  • What is ‘real value’?
  • Make it discoverable and easy to consume
  • Optimise your customer touchpoints
  • The power of multichannel integration
  • CHAPTERS 5 & 6

    What you need to know

  • What are the measures of success?
  • The art of setting KPIs
  • Harnessing the power of your data
  • Our roadmap top takeaways
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    Aligned to our whitepaper, we run a workshop on 8 steps to meaningful HCP engagement online - find out more 

     

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