THE EVOLVING ROLE OF WEBSITES FOR HEALTHCARE PROFESSIONALS
Uncover key trends and challenges related to healthcare professional (HCP) access and pharmaceutical industry provision of medical websites. With multi-stakeholder insights focused on themes outlined below, the ‘Evolving Role of Websites for Healthcare Professionals’ is designed to uncover the what, where, when and how of HCP demand and industry supply, informing decisions that support HCP education and engagement.
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What types of medical website are HCPs using and which are pharma supporting provision of, why and how? How are websites resourced, created or supported by pharma? Why and with what effect?
Where do websites fit in the mix of channels used by HCPs and pharma for accessing and providing medical information?
How are website data and metrics obtained and processed? What is the role of data in delivering customer insight and outcomes?
To what extent are various content types and formats supplied by pharma and consumed by HCPs online?
To what extent is pharma provision and HCP consumption of content via websites influenced by factors related to trust?
How does pharma collaborate internally, with external suppliers and with HCPs in relation to provision of websites? How are expertise, systems and resources aligned accordingly?
What factors affect the decisions and ability of pharma to supply, and HCPs to access, medical websites?
