TOP 10 HCP WEBSITE CHALLENGES

Our research study on The Evolving Role of Websites for Healthcare professionals highlights the broad range of challenges faced by the pharmaceutical industry in providing websites for healthcare professionals (HCPs).

 

Working with EPG Health to support HCPs via the independent website Medthority can help overcome the top 10 challenges and more:

1. PROVIDING REAL VALUE

Driven by a wealth of first hand experience and research into the online behaviour and needs of HCPs, EPG Health works with pharma partners to deliver valuable educational programmes via our website epgonline.org, providing the content HCPs want - where, when and how they want it.

2. BUILDING TRUST

HCPs prefer pharma to support credible independent platforms like epgonline.org rather than build their own educational websites. Partners of epgonline.org are associated with quality educational content that is fully referenced, transparent and free of promotion or advertising.

3. MULTICHANNEL INTEGRATION

Educational programmes delivered via epgonline.org can be stand-alone or form part of a multichannel engagement approach incorporating scientific meetings, social media, email and sales forces, with all activities steered independently by EPG Health or in collaboration with our pharma clients.

4. UNDERSTANDING NEEDS AND BEHAVIOUR

EPG Health conducts studies and needs assessments to understand the educational needs of HCPs. Our partners benefit from a wealth of customer insight and digital behaviour expertise to steer activities at the start and throughout, with regular analysis to understand and optimise HCP engagement.

5. MEASURING AND DEMONSTRATING OUTCOMES

All programmes run by EPG Health are supported by regular metrics reports, designed to measure engagement, behaviour change and outcomes associated with the specific key content, target audiences, core objectives and KPIs. This allows our partners to demonstrate return on investment.

6. AUDIENCE REACH

With an established global audience segmented by geography and specialty, all programmes delivered via epgonline.org are highly targeted, incorporating behavioural technology and personalisation techniques to maximise and maintain reach and engagement with your target audience.

7. SPEED OF EXECUTION

EPG Health is a highly experienced and agile business with teams and processes built for efficiency. Each programme is allocated a dedicated team of experts to work closely with the customer’s individual requirements for optimal execution.

8. CONTENT GENERATION

Whether created by our medical writers, customers, preferred agency partners or repurposed from existing materials, EPG Health manages content generation and approval processes to ensure it is optimised for the specific objectives, audiences, channels and regulatory requirements of each project.

9. DIGITAL EXPERTISE AND COLLABORATION

EPG Health specialises in digital and multichannel HCP education programmes that reach, engage and measure. We use and share our expertise with the pharmaceutical industry in a collaborative approach to supporting the evolving needs of HCPs for online consumption.

10. WHETHER TO BUY OR BUILD

We understand that digital activities need to meet our clients’ specific and evolving objectives, strategies, activities and budgets. That’s why our solutions are cost-effective, flexible and agile while still providing the audience, credibility, digital expertise and other benefits of an independent website.

The data above comes from a study conducted by EPG Health in 2019. The report is available to download for free - The Evolving Role of Websites for Healthcare professionals