DRIVE MEANINGFUL HCP ENGAGEMENT
EPG Health helps pharmaceutical companies to achieve meaningful engagement with their target healthcare professional audience (HCPs). We do this via a trusted independent website (Medthority), an opted-in global audience and an integrated toolset designed to reach, engage and measure.DOWNLOAD BROCHURE
Learning Zones are self-directed educational platforms within Medthority, our independent HCP website. Each is dedicated to a specific disease, condition or treatment approach, providing HCPs with the information needed to better support their patients.
Learning Zones act as a repository for a broad range of valuable content. Each is bespoke and designed to make it easy for HCPs to consume the Key Educational Messages (KEMs) that form pillars of informed treatment decisions.
With laser focus on amplifying Key Educational Messages (KEMs), the Learning Zone is designed to support learning journeys that are timely, relevant, intuitive and personalised (TRIP). We do this with:
Advanced technology that surfaces content based on the user’s profile and behaviour
Content created specifically for digital consumption, making it easy to access the KEMs
Multichannel outreach programmes to increase audience acquisition and engagement
KPIs aligned to KEMs to ensure meaningful metrics/insight as a measure of success
This is an opportunity to provide value in a congested content space and to gain trust.