MAXIMISING HCP REACH & ENGAGEMENT
The reach, growth and return on investment for any HCP educational programme will benefit from the integration of multichannel communications.
Multichannel integration is the pharmaceutical industry's no.3 challenge in relation to HCP websites with 92% of our survey participants considering it to be a challenge. Only 21% of pharma stated that their HCP websites are fully integrated with other channels and activities, with 73% expecting to improve their multichannel integration in 2019.
Via Medthority, EPG Health delivers a range of solutions that communicate key educational messages to your target audience while integrating multiple channels, optimising engagement and improving ROI.
Scientific meetings are reported by HCPs as their most important source of information about medical websites, with 64% rating them very important for this purpose.
Download the case study to find out how this programme integrates a variety of channels and content types, working together to deliver a multichannel customer experience for sustained educational engagement.