MULTICHANNEL APPROACH

The reach, growth and return on investment for any HCP educational programme will benefit from the integration of multichannel communications.

Multichannel integration is the pharmaceutical industry's no.3 challenge in relation to HCP websites with 92% of our survey participants considering it to be a challenge. Only 21% of pharma stated that their HCP websites are fully integrated with other channels and activities, with 73% expecting to improve their multichannel integration in 2019.

 

LET US HELP YOU

Via Medthority, EPG Health delivers a range of solutions that communicate key educational messages to your target audience while integrating multiple channels, optimising engagement and improving ROI.
 

MULTICHANNEL SOLUTIONS

From scientific meetings and reps to email and social media, EPG Health utilises our clients' (and our own) channels to make HCPs aware of their educational programmes.

See the research that supported our approach or read about integrating your channels to grow an audience

READ ARTICLE - HCP WEBSITES AND YOUR MULTICHANNEL STRATEGY
 

A MULTICHANNEL APPROACH TO SCIENTIFIC MEETINGS

Scientific meetings are reported by HCPs as their most important source of information about medical websites, with 64% rating them very important for this purpose.

Download the case study to find out how this programme integrates a variety of channels and content types, working together to deliver a multichannel customer experience for sustained educational engagement.

 

DOWNLOAD CASE STUDY

 

WHY USE MEDTHORITY FOR MULTICHANNEL COMMUNICATION

Using our independent medical website Medthority we reach an active global audience of HCPs, engage them with impactful scientific content and measure the impact. For further information about Medthority, our multichannel approach and solutions please contact us.