WORKSHOP: DRIVE MEANINGFUL HCP ONLINE ENGAGEMENT

DELIVER VALUE ALIGNED TO EDUCATIONAL OBJECTIVES AND DIGITAL BEHAVIOURS


HCPs rate websites their number one source of information in clinical practice. However, it has never been harder for pharma to connect with them online. 

In our free pharma workshop, we explore data, real world insights and best practice guidance to improve HCP experience with your digital content and achieve results aligned to educational objectives.

Join your global pharma colleagues from medical, marketing and digital teams in a cross-functional tutorial with practical reflective activity and guidance aligned to your own HCP websites.

 Through our 8 step roadmap, learn how to:

- Design personalised learning journeys aligned to key educational messages
- Generate valuable content that’s optimised for HCP digital consumption preferences
- Integrate multichannel nurture programmes to increase reach and sustain engagement
- Use meaningful digital metrics to understand, build and sustain engagement.

 

You can also download the corresponding whitepaper Accomplish Meaningful HCP Engagement Online

Register your interest below and a member of our team will be in touch to discuss.