ABOUT MEDTHORITY

PERSONALISED TO SUPPORT HCP TREATMENT DECISIONS

Supporting the content consumption preferences of today’s busy healthcare professionals (HCPs), Medthority (www.medthority.com) uses advanced technology to deliver a personalised discovery experience based on user profile, interactions and peer activity. 

Providing real value in a busy content space, Medthority makes it easier for HCPs to quickly access the right information to assist with patient management and treatment decisions.

FEATURES

Discovery focused support tools surface 'need to know' key messages to keep HCPs up to date with the latest and most relevant developments in their field, from disease awareness to drug information. This provides a convenient and trusted learning environment that supports habitual experience and repeat engagement.

HCP AUDIENCE REACH

With an opted-in global audience of GMC-validated HCPs (segmented geographically and by specialty), Medthority uses a ‘content-push model’ via multiple channels and touchpoints to reach the right audience with the right message at relevant points in their own journey.

We leverage this with solutions that help our pharma customers to effectively reach and engage their own target audiences.

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MEDTHORITY METRICS

With a laser focus on amplifying the Key Educational Messages within sponsored Learning Zones on Medthority, EPG Health aligns KPIs and metrics for meaningful engagement insight.

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HCP AND PHARMA VIEWS

92% of HCPs surveyed said Medthority reinforced or change their practice and nine out of 10 would recommend the website to colleagues. Likewise, nine out of 10 of our pharma customers would recommend working with EPG Health. See who they are and what they have to say …

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THE DEVELOPMENT OF A USER-CENTRIC WEBSITE FOR HCPS

Medthority replaced EPG Health’s long standing medical website epgonline.org in 2020. It was designed and built based on 360 degree stakeholder research and a Gartner leading technology suite for customer centric experience. Pushing the boundaries for digital channel delivery within the pharmaceutical industry, you can find all the details including rationale, process and outcomes for the build of Medthority in our case study.

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