EPG Health is the publisher of Medthority (www.medthority.com), an independent medical website for healthcare professionals (HCPs). Supporting modern digital behaviour and preferences, Medthority provides a trusted learning environment with convenient access to content that drives better treatment decisions and patient outcomes. With an actionable reach of over a million HCPs globally, EPG Health provides pharmaceutical companies with an integrated toolset to reach and engage target audiences with Key Educational Messages (KEMs) while measuring the outcomes.
The benefits for HCPs:
Independent source of trusted information, no advertising
More personalised content discovery and user experience
Assists with patient management and treatment decisions
Multichannel and on-site notifications to help stay current
Mobile optimised with ‘read-later’ functionality
The benefits for pharma:
Targeted multichannel reach of over 1 million HCPs
Enterprise technology that supports modern web behaviour
Cross-functional focus on your Key Educational Messages
Best practice toolsets and frameworks for digital optimisation
KPIs and data capture for meaningful insights and outcomes
A tailored service with a flexible and agile approach
EPG Health underwent two years of digital transformation
to improve how time-poor HCPs get access to valuable medical information.
Read how we developed Medthority, a user-centric website for HCPs
