CASE STUDY - A SOCIAL MEDIA ENABLED HCP EDUCATION PROGRAMME

USING SOCIAL NETWORKING DURING A DISEASE AWARENESS DAY TO INFORM HCPS OF A #RAREDISEASE

With a limited sales force and budget, our client was seeking to raise global awareness amongst HCPs of an extremely rare disease. Read how EPG Health used social media to grow and sustain an HCP audience around an awareness day. 

Objectives

• Equip HCPs with the information they need to identify the disease, including signs and symptoms, to enable better diagnosis and management of a patient

• Use a dedicated disease awareness day to highlight educational content available to HCPs

• Present existing client materials to a new digital audience


Download the case study for more information on how we used social media to engage HCPs with pharma sponsored content.

 


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