In 2020, a time of unprecedented demand for online access to medical information, EPG Health launched Medthority, a new global medical website for healthcare professionals (HCPs). Read press release.
Replacing EPG Health’s long standing website epgonline.org, Medthority is personalised for HCPs and tailored for pharma, delivering a more user-centric design and advanced engagement opportunity.
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Based on 360-degree market research, EPG Health identified the need for a platform that delivered:
- A more intuitive, relevant and personalised discovery and user-experience (UX) for HCPs
- More meaningful HCP engagement and data capture opportunities for the pharma sector
- Advanced technology through which EPG Health could evolve services and grow reach
THE SOLUTION: Partnering (in 2019) with Episerver, a Gartner leading tech provider specialising in AI enabled personalisation, EPG Health developed a website with:
- Easy navigation of the site
- Behaviour tracking insights
- Personalised user journeys
- Convenient to consume content
- Meaningful engagement
- Optimisation for any device
- New brand with modern look
THE OUTCOMES: Within just weeks of launch the website was delivering an uplift in digital engagement aligned to objectives for increased reach, deeper engagement and greater value for HCPs.
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